Keywords analytics that google doesn’t provide you for free.

Assume that you guys have a web server and using google analytics for doing some of the marketing data analysis, and you will notice that actually google analytics are not letting you to know what is the organic keyword that people reach to your site, you only will get something like below:

(not provided), oh gosh, it is such a pain for marketer to analysis data.

Keywords is actually not a key-point for doing Digital Marketing, but it is go to have for those marketer to analysis which keyword attracting the most visitor to your website as well.

In linux operating we can found out that you actually can install something call Awstats analytics tools, the important thing is it free.

Benefits of Awstats

1. Complete Tracking and Full Log Analysis for Your Website
2. Analysis Ip source to your site
3. Number of Visitor
4. Unique Visitor
5. Referring Search Engine
6. Search Keywords (Organic) This is what google doesn’t let you know
7. Search Keyphrases (Organic) This is what google doesn’t let you know

In this tutorial we are going to install Awstats on Centos to analysis the Website.

You will need to have a machines with Centos Installed.

Centos

Step:1 Install Httpd on Centos

sudo yum update -y

sudo yum install httpd -y

Step2: Disabled Selinux

sudo vi /etc/selinux/config

Look for

SELINUX=enforcing

and changes it to

SELINUX=disabled

Then reboot your server to confirm that your Selinux is Permanently taking effect.

reboot

Then you can verify the status of Selinux by Below Command:

getenforce

and you get get (Disabled) it means that Selinux is already completely disabled.

Step3: Start httpd service and enable it to autostart

sudo systemctl enable httpd

sudo systemctl start httpd

You are now able to view your webpage by http://ipaddress_of_server/

you will see something like below:

Congratulation, you are now successful install your Web Server on Centos.

If you still have problem on opening this page, it could be your firewalld blocking, please enter below command to allow access.

sudo firewall-cmd --permanent --add-port=80/tcp

sudo firewall-cmd --permanent --add-port=443/tcp

sudo firewall-cmd --reload

Step4: Install Awstats

sudo yum install wget

wget https://dl.fedoraproject.org/pub/epel/epel-release-latest-7.noarch.rpm

rpm -ivh epel-release-latest-7.noarch.rpm

yum install awstats -y

Step5: Configuring Awstats

vim /etc/httpd/conf.d/awstats.conf

please look for below 2 line

Allow from 127.0.0.1
Allow from ::1

and changes it like below:

Allow from all
Allow from all

This setting is allow you to access your Awstats anywhere.

It can be tide up with your personal VPN IP addresses.

Allow from 192.168.88.88

In this tutorial we will use Allow from all to make sure there is nothing restricted.

Step6: Editing hosts file or point the domain the the server ip address

You can be using your domain registrar to point the domain name to this server ip or otherwise you can edit the hosts file like below:

sudo vi /etc/hosts

adding below line with your server ip-address and your lovely domain name.

10.1.1.121 linuxscriptshub.com

sudo cp -rv /etc/awstats/awstats.localhost.localdomain.conf /etc/awstats/awstats.linuxscriptshub.com.conf

sudo vi /etc/awstats/awstats.linuxscriptshub.com.conf

Looking for wording below and add your Domain name as well.

SiteDomain=”linuxscriptshub.com”

HostAliases=”linuxscriptshub.com localhost 127.0.0.1″

LogFormat=1

LogFormat option set to 1 is because we have to get the organic keywords analytics working in Awstats later.

Save and exit the file

Step7: Restart httpd service.

sudo systemctl restart httpd

Step8: Update Awstats to Collect data from your httpd log file.

/usr/share/awstats/wwwroot/cgi-bin/awstats.pl -config=linuxscriptshub.com -update

You will saw something like below:

Create/Update database for config “/etc/awstats/awstats.linuxscriptshub.com.conf” by AWStats version 7.4 (build 20150714)
From data in log file “/var/log/httpd/access_log”…
Phase 1 : First bypass old records, searching new record…
Searching new records from beginning of log file…
Phase 2 : Now process new records (Flush history on disk after 20000 hosts)…
Jumped lines in file: 0
Parsed lines in file: 12
Found 0 dropped records,
Found 0 comments,
Found 0 blank records,
Found 0 corrupted records,
Found 0 old records,
Found 12 new qualified records.

If your Logfile are not standard location as usual. You can be specific in /etc/awstats/awstats.linuxscriptshub.com.conf

LogFile=”/var/log/httpd/access_log”

Now you are able to test your Awstats Log analyze by below link:

http://yourdomain/awstats/awstats.pl

you will be same getting this page like us:

Congratulation, You are now more easy to analysis all your visitor data and the most important thing are keywords.

You can go over the left hand side link, Look for Search Key phrases, Search Keywords.

If you are not getting the same page like us, and you are getting something like below:

Please proceed to your awstats.conf with below command

sudo vi /etc/httpd/conf.d/awstats.conf

Changes your config like below:

Options None
AllowOverride all
# Apache 2.4
Require all granted

# Apache 2.2
Order allow,deny
Allow from all
Allow from all

And try again access your website awstats again.

http://yourdomain/awstats/awstats.pl

For the keywords analytics, of course you have to Wait until visitor hit your side by keywords and only you are able to see the data like below:

And now we have to set a cronjob for keep update your Awstats data from your access.log of httpd

sudo crontab -e

*/10 * * * /usr/share/awstats/wwwroot/cgi-bin/awstats.pl -config=linuxscriptshub.com -update

Every Ten minutes your awstats will automatic update data from your log file.